Poké is a modern restaurant brand specialising in fresh, customisable Hawaiian poke bowls made with high-quality ingredients. The goal of this project was to create a fun, clean, and contemporary visual identity that resonates with younger tourists looking for a fresh, easy, and memorable dining experience.

The branding combines a minimal, modern design approach with playful touches inspired by Hawaiian culture, capturing a sense of vibrancy and laid-back energy. Bold colours, simple typography, and flexible graphic elements were developed to feel approachable and Instagram-friendly, while remaining clear and functional in a fast-paced food environment.

Designed to live seamlessly across storefronts, packaging, and digital platforms, the identity helps Poké stand out as a go-to destination for tourists seeking fresh food with personality -making the brand both instantly recognisable and easy to connect with.