Wellington On a Plate 2026

Integrated Campaign Design | Star Group

Venues:

Project Overview

Every August, Wellington On a Plate (WOAP) transforms Wellington into New Zealand's largest culinary festival, bringing together hundreds of restaurants, bars and hospitality venues through limited-time menus, events and experiences. Participating venues compete for customer attention in a highly saturated market, making strong campaign creative essential for driving bookings and visibility.

As Creative Lead at Star Group, I developed integrated marketing campaigns for participating venues including Coene's and Southern Cross Garden Bar, ensuring each campaign aligned with both the venue's brand identity and the Wellington On a Plate festival guidelines while standing out amongst hundreds of competing experiences.

I led the creative development and rollout of campaign assets from concept through to production.

Responsibilities included:

Creative direction and campaign visual identity
Stakeholder communication with venue managers and marketing teams
Design concept exploration and presentation
Production-ready artwork for print and digital
Motion graphics and campaign animations
Video editing for social media
Campaign logo lockups
Website banners and landing page assets
Paid digital advertising creatives
Supporting additional Wellington On a Plate venue campaigns when team capacity required