The Monteith’s Wild Food Challenge was a nationwide hospitality campaign celebrating bold flavours and adventurous dining experiences across selected Star Group venues throughout the North Island. From unexpected flavour pairings to inventive seasonal dishes matched with Monteith’s brews, the campaign brought a playful and memorable identity to both print and digital touchpoints.

Responsibilities:
• End-to-end campaign ideation and execution
• Creative concept development and art direction
• Print design across A1–A5 posters, DLEs, table talkers, flyers, and menus
• Digital asset design including social media tiles, EDMs, Google paid ads, TV screens, Facebook events, Eventfinda listings, website previews, and web banners