Responsibilities

Led the creative ideation and visual direction for the full Roast Club seasonal campaign

Developed the campaign concept and cohesive visual identity across all platforms

Designed end-to-end marketing collateral for both print and digital channels

Produced print assets including A1–A5 posters, DLE flyers, and venue promotional materials

Created digital campaign assets including social media tiles, stories, Google display ads, website banners, and TV ad graphics